Amanda is the creator and founder of Save Your Sole – a luxury shoe care brand for designer shoes. Founded in London in 2010 and now sold online and around the world. Amanda is also a mentor with the Cherie Blair Foundation which allows experienced entrepreneurs to help and support female entrepreneurs in achieving their personal and business goals.


She is also a strategic business consultant to a number of brands that are looking to expand globally to new markets.

With a wealth of industry contacts in the start up community, finance, fashion and media sectors, Amanda loves to help people connect, collaborate and work together to make ideas become a reality. With extensive experience in growing brands globally she has a specific focus on the UK, USA, Australia and Asia.

Amanda also enjoys sharing her start up stories and entrepreneurial journey at industry events and workshops to help others venturing along the same path.